Gen Y Turn Tables Talking To Parents About Cancer
Roughly 9 years ago while her mother was recovering from cancer Yael Cohen over heard the phrase "fuck cancer," said in passing. It resonated with her... that and the fact that her generation... Gen Y has been left out of the cancer conversation because they are not the target demographic most susceptible to the disease. But Yael thought "We've taught our parents about technology. We've talked to our parents about watching their cholesterol. Why aren't we talking to them about saving themselves from this disease? While the organization started out raising money and awareness by selling t-shirts with that explicit phrase-- and a PG version, F___Cancer, the organization has grown to much more than t-shirt sales. The mission and message of Fuck Cancer is to promote early detection, prevention and awareness by engaging Gen Y'ers to engage their parents in "the cancer conversation." The organization's event-based truly approach to re...