Social Impact Social Media

Roughly 9 years ago while her mother was recovering from cancer Yael Cohen over heard the phrase "fuck cancer," said in passing.  It resonated with her... that and the fact that her generation... Gen Y has been left out of the cancer conversation because they are not the target demographic most susceptible to the disease. But Yael thought "We've taught our parents about technology. We've talked to our parents about watching their cholesterol. Why aren't we talking to them about saving themselves from this disease? While the organization started out raising money and awareness by selling t-shirts with that explicit phrase-- and a PG version,  F___Cancer, the organization has grown to much more than t-shirt sales. The mission and message of Fuck Cancer is to promote early detection, prevention and awareness by engaging Gen Y'ers to engage their parents in "the cancer conversation." The organization's event-based truly approach to re...

Imagine a vacation taking in Canada's scenic vistas, country mountain trails, panoramic views from Vancouver to Seattle or throughout Quebec's countryside or journeying through the Pacific Northwest. Now imagine these experiences as 200k/200 mile cycling events with thousands of riders.   These rides are annual events raising money and awareness for cancer research. This year the events happen early June to early August . And you have your choice of treks literally across Canada. This year's 2-day events are;  Ontario June 11 - 12 , British Columbia-June 27 - 28, 2016 ,  Alberta - August 6-7, 2016 and Quebec - July 9 - 10th . The first leg of each ride is on Saturdays. Riders camp overnight, finishing the rides on Sundays. Rides are supported by hundreds of volunteers. Meals, tents, campsites, medical services are provided. Campsites are complete with tents, hot showers and even entertainment. There are also stops w...