Gen Y Turn Tables Talking To Parents About Cancer
Roughly 9 years ago while her mother was recovering from cancer
Yael Cohen over heard the phrase "fuck cancer," said in passing. It resonated with her... that and the fact
that her generation... Gen Y has been left out of the cancer conversation
because they are not the target demographic most susceptible to the disease.
But Yael thought "We've taught our parents about technology. We've talked
to our parents about watching their cholesterol. Why aren't we talking to them
about saving themselves from this disease?
While the organization started out raising money and awareness by selling t-shirts with that explicit phrase-- and a PG version, F___Cancer, the organization has grown to much more than t-shirt sales. The mission and message of Fuck Cancer is to promote early detection, prevention and awareness by engaging Gen Y'ers to engage their parents in "the cancer conversation." The organization's event-based truly approach to reaching and engaging Gen'Yers in spreading the word about prevention, detection and support for cancer patience is truly social - a movement in itself. It includes fundraising and awareness gatherings with DJ's and support retreats. The organization has expanded beyond its Canadian origins to include events in Los Angeles and Miami in 2015 and an event in Seattle coming soon.
Comments
Post a Comment